Upcoming Trends in Graphic Design for Businesses and Designers to Try in 2016

Graphic designing is visual storytelling, which demands artfulness and power to engage the viewers to be successful. The role of a designer is to pay close attention to the market trends and develop designs to gain the much-needed consumer focus. The trends in graphic designing is changing day by day and it is important for the designers and businesses who are planning to make new designs to be updated about these.

“Why you need to take extra caution in graphic designing?”

Before getting into the design trends, you should get a convincing answer to the above question. If you are a business owner, own a blog, or interact with masses through social media, then you will never want to give them an outdated look and feel. People are going to make an instant assumption based on the very first impression they get about you through your website, business leaflet, flyer, or the logo they see designed by logo designing firms.

If you are convinced about the need, find below the latest graphic design trends.

2016 graphic design trends

• Usability

The future designs will all be user-centric. User experience (UX) in the new buzzword you will hear all around. Remember no one will care for your most beautiful designs if those are not usable. For example, designers used to experiment with menu styles to add more charm to the display, but what if you find a user say;

“yes, your design is so cool, but I am unable to figure out how to go about it”, you are doomed.

Effective user engagement comes on top of any list on graphic design trends. Moreover, in the changing scenario, user experience on mobile screen is also the key to success.

• Loading speed of web pages

Make a perfect graphic design, but what if it can load only in several minutes. The latest algorithmic changes of Google and the concept of customer behaviour data everything point to the same direction as “your website needs to be fast loading and easy to use for holding back viewers.” Page load speed is very crucial in e-commerce sites. It is also noted that a single-second bloat can drop the sales by 27%.

 “Looking cool is fine, but people choose fast over cool.”

• Responsiveness

We are hearing about responsive sites for quite sometime now, and this trend will continue until responsive becomes an untold standard. With the web traffic through mobile surpassing desktop, all sites needed to be compliant with the first screen.

The latest update from Google also needs sites to be responsive in order not to get penalised in search engine ranking. An ideal responsive design will offer seamless integration of a web page to any possible screens ranging from 4-inch smartphone screen to 80-inch conference room screens.

Along with these major ones, here we will list out a few other changing trends too as below, on which you can do some better research to find out more details.

• App-inspired designs
• Modular texts
• Clever menus
• Modular and infinite scrolling
• Parallel scrolling
• Material design
• Flat design
• Visual storytelling
• Infographics
• Modern retro
• Grids and geometrical designs etc.

Having a good understanding of all the above graphic design trends and adopting the best strategy to customise your graphic designs will surely take your business to new heights in 2016.